Flower Priority List
Image Transmittal Form

Thank you for your interest in helping us revise Rocky Mountain Flora (ISBN 9780976052548). Our goal is to upgrade some of the pictures in the book. See the list below of the images that we feel must be replaced.
            It's not necessary, but we think it would help for you to look at the book before you begin your search for these flowers in the field or in your files. If you cannot afford the book due to the fact that you are on a fixed income, a student, a starving free-lance photographer, please contact us at photoeditor@boulderbookworks.com with your name and address and we'll see if we can scare-up a copy for you to review.
            In the book you will typically see two images of the wildflower being described, the smaller image is usually just the flower and the larger image is the plant, often including stem and leaves.
            If you are like us, you may have 100 images of one particular type of flower. We want you to send us your ONE BEST image, not twenty of your best images, or forty or fifty. The photo editor is a volunteer like you, and prone to grumpiness if she has to wade through endless images of the same flower.
            I mentioned the word volunteer because all we have to offer you on publication of your image(s) is a photo credit and a free book...and our thanks for your help.
            Shooting wildflowers is an art form.

• First, may we suggest that you get a photo grey or white screen of some sort to place behind the flower. Don't use a colored screen please.
• Next, Focus. Focus. Focus. This is a plant identification book, focus is critical.
• Often the closer to the image the better.
• You will see that the author has put pencils and coins in some of his images. Please don't do that.
• Shooting on a windy day can drive you nuts.

FIRST TIER
            The first tier of image(s) is all about replacing marginal images in the book.
            Here is how we would like to receive your images. (1) As digital uploads to photoeditor@boulderbookworks.com. We are looking for 2 X 3 inch image, RGB color mode, at 300dpi as jpegs. We have had success with sendspace.com if you have a bunch to send. Please use your last name or the first ten letters of your last name followed by a sequential number, for example, (yossarian1.jpeg, yossarian2.jpeg, etc.) as the file name for each image.  Along with your images, send us a Word document with your name, address, phone, and email that lists the flower by your sequential number, the flower's Latin name and where you took the image.
            (2) For slides and prints please send them to Photo Editor, CMC Press, 710 10th Street, Suite 200, Golden, CO 80401. Pull the pdf of the transmittal form from the bottom of this note and send a transmittal form for each slide. You should be able to just type your name and address once so that all you will have to do is print-out the form and then print the file name, the Latin name and where you took the image on the transmittal form. Please send these by traceable mail. We will exercise every caution known to photo editing in handling your slides, scanning your slides, and returning those slides to you. However, please understand that there is a slight chance that a slide(s) will be lost or damaged in some way in the process of mailing, sorting, scanning, resorting, and returning slides by mail. Ninety-nine percent of these losses or damage come in the mail. You can drop off your slides at the CMC office if you wish. We will call you about how to return your slides to you if you drop them off.

SECOND TIER
            If you have image(s) of the plant or the flower that you believe are better than what we have in the book, please send them to us in the same manner as above, just indicate that they are SECOND TIER images. We will accord them the same review process as with First Tier images.

THIRD TIER
            We need a stunning wildflower cover image. Check out our current cover that we think is pretty good. While we only want ONE image from you per flower, please feel free to send us up to five images for the cover. If we select your image for the cover we will pay you the huge amount of $150 to use the image and a photo credit on the copyright page.

QUALIFICATIONS
            We are going to cast a wide net for the TIER ONE wildflower images from throughout the Rocky Mountains including Alberta, Montana, Idaho, Wyoming, Utah and Colorado. You do not have to be a Colorado Mountain Club member to participate in this search, although joining CMC is a pretty cool idea. We will notify you by email or snailmail (if you request snailmail) that an image(s) has been accepted. At that time you will also have to sign a photo permission form that you are the original photographer of the image and that you give us permission to use the image. The CMC lawyer is a snarly old climber with a bad knee who wouldn't hesitate to sue you if CMC Press is sued for using an image that isn't yours.

RESEARCH
            There are great differences in common names for the same wildflower. Even some of the Latin names have changed. We use http://plants.usda.gov as the final decider in naming a wildflower.

QUESTIONS
            Direct all your questions, queries and comments to photoeditor@boulderbookworks.com. If you need to talk to a real person, leave your phone number and a good time to call. We are on Mountain Time and work the phones between 9AM and 5PM.

DEADLINE.
            For Tier Three submissions: August 2, 2010
            For Tier One and Two submissions: October 1, 2010

Flower Priority List
Image Transmittal Form