Marketing Toolkit

Marketing, Outreach and Public Relations efforts from the State office focuses on coordination with groups to increase membership, improve our retention numbers, and get the CMC name out.  Each group has the opportunity to promote events in their local areas and we encourage you to use these resource pages to help guide you in presenting the CMC brand.

for Group Administrators, School Directors, Trip Leader, and Instructors

In this section, you will find tools and downloads for logo and font, descriptions, press release guidelines, and much more.

If you have any questions, concerns, or suggestions please email


Utilize one of our pre-made descriptions of the CMC for your own editing pleasure. We have different word count options here.

Press Release Resources

Utilize some of our guides to help write your own press release! 

Mini Brand Guide

For the last 100 years The Colorado Mountain Club has encouraged its members to tap into their adventurous spirit; to roam freely; to enjoy their passion for the Colorado mountains and feed their thirst for knowledge as it relates to hiking, climbing, skiing, snow shoeing, biking, learning and training. our logo has seen many changes over the years, and this newest brand guide captures the essence and spirit of that rich history, and it acts as a constant reminder that the mountains are calling. 


Check out the newsletters we have for you to advertise on and when those deadlines are for submissions! 

State Communications


Published: 3rd Thursday of the Month
Deadline: 1st of the month 
Attach photos to email

Social Media (Facebook, Twitter, YouTube)

Published: ongoing

Deadline: 1st of the month

Group Newsletters
Mile High Mountaineer | Denver Group Newsletter

The Denver Group Mile High Mountaineer deadline for submission is the first of the month prior to the month of publication (i.e. May 1 for the June issue.) Email to advertise your school/seminar/event for up to three months prior to your start date. Be sure to include the following information:

  • Dates and times of lectures and field days
  • Tuition for both Denver group members and members of other groups
  • Any prerequisites needed to take the class
  • Registration process – online, by application only, etc.
  • Name, email address, and phone number of contact person

Please notify the MHM editor each month that you intend to run your ad with either no change to the previous month’s listing or with your new ad description that fits the below guidelines. The MHM editor reserves the right to edit or cut ad descriptions depending on the length of other articles in the newsletter. Please keep your description to 200 words or less.

Pikes Pique

 Publication: Third Tuesday of each month.

Deadline: 14th of each month (but occasionally earlier if the third Tuesday falls too soon!). 

Contact: David Anderson